Resource guide

Getting Started

A practical six-step roadmap for making your digital products and services accessible. No matter where you are in the journey, you can start here.

By Calling All Minds·Last updated April 2026

6

Steps to compliance

Ordered by impact.

2–6w

Small site timeline

Under 20 pages, simple functionality.

2–4m

Medium site timeline

E-commerce, forms, dynamic content.

4–12m

Large platform timeline

Complex app, multiple services.

Accessibility can feel overwhelming when you look at the full list of 87 WCAG 2.2 criteria. The good news: you do not need to tackle everything simultaneously. This roadmap breaks the work into manageable steps, ordered by impact.

Step 1

Audit your current state

Before you can fix anything, you need to know where you stand. An accessibility audit gives you a clear picture of which WCAG 2.2 criteria your site currently passes or fails, and how severe each issue is.

Most automated scanners only catch around 30 to 40 per cent of WCAG issues. The rest require manual testing or AI-powered analysis. For a thorough assessment, combine automated scanning with manual testing by people who use assistive technology day to day.

AXS Audit goes deeper

AXS Audit combines deterministic code scanning with AI vision analysis, keyboard simulation, and cognitive accessibility scoring. It catches issues that code-only scanners miss.

Step 2

Prioritise the most impactful fixes

You do not need to fix everything at once. Research consistently shows the same issues appearing on the majority of inaccessible websites. Start here:

  • Low contrast textEnsure all text meets a 4.5:1 contrast ratio against its background (3:1 for large text).
  • Missing alt textEvery meaningful image needs a text alternative that describes its purpose.
  • Unlabelled form fieldsForm inputs without associated labels are invisible to screen readers.
  • Empty links and buttonsClickable elements with no discernible text leave keyboard users stranded.
  • Missing page languageWithout a lang attribute, screen readers cannot pronounce content correctly.

Step 3

Train your team

Accessibility is not a one-person job. Designers, developers, content writers, product managers, and QA testers all play a role. Training does not need to be exhaustive for everyone — target it to each role.

Our training programmes are designed around real scenarios and can be tailored to your team's specific roles and technology stack.

Step 4

Build accessibility into your workflow

The most expensive accessibility fixes are the ones you make after launch. The cheapest are the ones you prevent during design and development.

  • Design phaseCheck contrast ratios, touch target sizes, and focus states before any code is written.
  • DevelopmentUse linting tools, write semantic HTML, and test with a keyboard as you build.
  • Code reviewAdd accessibility to your review checklist — ARIA usage, heading hierarchy, form labelling.
  • QA and testingInclude automated scanning in your CI/CD pipeline and manual testing with assistive technology before release.

Step 5

Publish your accessibility statement

The EAA requires organisations to publish accessibility statements explaining how products and services meet the requirements. A good statement includes:

  • Which WCAG conformance level you are targeting and currently meeting
  • Known limitations and what you are doing to address them
  • How users can report accessibility barriers
  • Contact details for accessibility enquiries
  • The date the statement was last reviewed

Step 6

Monitor and maintain

Accessibility is not a one-off project. Content changes, new features are added, third-party components are updated, and team members change. Without continuous monitoring, accessibility can regress quickly.

Set up regular automated scans (monthly at minimum) and periodic manual audits (quarterly or after major releases). Track your compliance score over time and investigate any regressions immediately.

Supporting your visitors right now

While you work toward full compliance, the AXS Toolbar gives your visitors immediate access to real-time adjustments — text resizing, contrast changes, reading support, and more.

Getting Started

How long does this take?

The honest answer: it depends on the size and complexity of your digital presence and how many issues your audit uncovers. Here is a rough guide:

2–6 weeks

Small site

Under 20 pages, simple functionality.

2–4 months

Medium site

E-commerce, forms, dynamic content.

4–12 months

Large platform

Complex app, multiple services.

Need help getting started?

Our team combines technical expertise with lived experience of disability and neurodiversity. We will help you build a compliance plan that works for your organisation and, more importantly, for your users.

Talk to our team